Business Alliances Guide: The Hidden Competitive Weapon
Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser-supplier alliances; some of the consequences that occur when certain principles are violated; how to improve the chances of obtaining excellent results from an alliance and much more.
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PART ONE INTRODUCTION TO BUSINESS ALLIANCES 1 The Revolution among Us
How to Use an Alliance
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