Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

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John Wiley & Sons, Jun 15, 2010 - Business & Economics - 272 pages
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World-class guidance for delivering the right decision support to the right people at the right time

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

  • Proven guidance on developing an information strategy
  • Tips for supporting your company's ability to innovate in the future by using analytics
  • An understanding of BA as a holistic information discipline with links to your business's strategy
  • Practical insights for planning and implementing BA
  • How to use information as a strategic asset
  • Why BA is the next stepping-stone for companies in the information age today
  • Discussion on BA's ever-increasing role

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

 

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Contents

The Business Analytics Model 1
1
Business Analytics at the Strategic Level Link Between Strategy and the 17
17
Development and Deployment of Information
43
Establishing Business Processes with the Rockart
55
Optimizing Existing Business Processes
65
ICONTENTS
67
Business Analytics at the Analytical Level
93
Business Analytics at the Data
137
The Companys Collection of Source Data
169
Structuring of a Business Intelligence
183
Assessment and Prioritization of BA Projects
201
Chapter 9
223
Index
231
140
237
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About the author (2010)

GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.

JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.

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