Business and Sales Humor Writing and Delivery Skills Guidebook

Front Cover
UniversityOfHealthCare, Jun 30, 2005 - Business & Economics - 90 pages
This book is a combination of two works by the authors, Sales Humor Delivery Skills and Sales Humor Writing Skills. An important skill in sales, and in any business situation, is the proper delivery and use of humor. And it can be learned. Sales Humor Delivery Skills teaches important elements of delivering effective humor. This book will not only teach some of the secrets of professional joke writing, but will also teach how to apply them to sales and business situations. This title is part of the highly acclaimed UniversityofHealthCare series on sales.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Selected pages

Contents

Sales Humor Delivery
5
Reasons For Telling Jokes
10
Delivery Tips
18
Rehearsing Your Jokes
23
Picking from Joke Sources
26
Joke Samples by Category
30
Sales Humor Writing
38
The Story
39
Comedy Skills
47
Joke Collections and Noun Lists
52
Captioning Images
56
Rolling Ideas and Free Association
59
Organized Lists
63
Have Something to Say
65
Humor Shortcuts and Formulas
72
Where to Study Humor
87

Need for Humor in Sales
40
The Need to Write Original Humor
43

Common terms and phrases

About the author (2005)

Dr. Daniel Farb is a leader in the field of interactive management and healthcare e-learning. He received a B.A. in English literature from Yale, an M.D. from Boston University, and is a practicing opthalmologist. Bruce Gordon is the creative director for UniversityOfHealthCare. He has a B.A. in economics from UCLA and is a freelance writer.

Bibliographic information