Business Beyond the Box: Applying Your Mind for Breakthrough Results

Front Cover
Nicholas Brealey, Apr 15, 1999 - Business & Economics - 244 pages
Business Beyond the Box will give you the secrets of breaking through the box of incrementalism, of the self-imposed limitations you hardly realise are there, and applying new mindsets to achieve breakthrough results. This book will improve you and your organization's ability to innovate rather than administrate; to look at what can be rather than what is; to work with boundaries rather than work within boundaries.

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About the author (1999)

\John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble--one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant.

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