Business Builders in Broadcasting

Front Cover
Oliver Press, Jan 1, 2005 - Juvenile Nonfiction - 160 pages
These business innovators envisioned the might of the media and built radio and television companies that have changed news and entertainment. Includes David Sarnoff, founder of NBC radio and television; William Paley, who used his sales skills to build CBS; Gerald Levin, who took a chance on a new way to broadcast television using cable and started HBO; Ted Turner, the genius behind the 24-hour news station CNN; mass communications mogul Rupert Murdoch and Fox-TV; Judy McGrath, who built MTV into an influential force of youth culture; and Catherine Hughes, whose Radio One empire gave voice to the black community.

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About the author (2005)

Nathan Aaseng grew up in Minnesota and worked as a microbiologist for four years before becoming a writer. He has written over ninety books for young readers, including biographies, and sports and science books.

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