Business Cases for Info Pros: Here's Why, Here's how
An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organizations bottom line and the elusive ROI calculation. This practical guide explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects. Ulla de Stricker discusses the psychology of decision making involving human and financial investments and demonstrates a logically sequenced progression for structuring a business casefrom the identification of the problem, need, or opportunity to proposing viable solutions and ensuring the presentation is delivered with impact. It then provides and comments on three case studies illustrating different approaches to creating successful business case documents.
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Thinking About Money
The Business Case Framework
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Anne Anne's Key Points Appendix approval Budget and Cost business case document challenge client Comments and Examples content vendor Corporate Communications corporate memory Corporate Services critical success factors culture decision makers desktops document room enterprise portal estimated Executive Summary expenditure external consultant folders funds global and industry Hire an external holistic health identified implementation Include Comments industry information Industry Intelligence Service Info Pros information assets information audit information content information needs information professionals Information Use Study initiative input intranet investment IRC Manager IRC staff Issues and Industry Key Points Anne's knowledge workers Lee Kennedy librarian Library staff license media monitoring service meeting memo memory is compromised Michael's opportunity organization PDAs personal filing systems Points to Include Portal Planning Team portal software potential Proposed Approach prototype project purchase readers relevant REPS request require savings scenario segment selected shared drives spend staff members stakeholders viable options