Business Communication: Process and Product
BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, BC:PP offers the most up-to-date and best researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.
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Appreciation for Support
About the Authors
The Writing Process
Reports Proposals and Presentations
Grammar and Mechanics Guide
Document Format Guide
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2010 Cengage Learning audience avoid Ben & Jerry’s benefits blogs boss business communicators Business Messages Business Reports career Chapter comma company’s copied Copyright 2010 Cengage cover letter create cultures customers describe discussion documents Due to electronic duplicated e-mail eBook and/or eChapter(s effective electronic rights employees ethical example experience explain Facebook Figure formal ideas important improve instant messaging instructor intercultural Internet interview job search LEARNING OBJECTIVE LinkedIn listening marketing meeting memo nonverbal organization percent persuasive podcasts position PowerPoint practice at www.meguffey.com prepare presentation problem professional proposal questions reader receiver recommendations request response résumé revise Rights Reserved scanned sentence slides smartphones strategy summary suppressed Task techniques third party content today’s topic verbs WebWebWebWebWeb whole wikis words workplace writing process