Business Communication: In Person, In Print, Online

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Cengage Learning, Jan 1, 2012 - Business & Economics - 576 pages
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BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
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Contents

Chapter Introduction Communication in the Movie Up in the Air
3
Chapter Introduction Diversity at Disney
37
Chapter Introduction Meetings at eBay
71
Chapter Introduction Bad Writing is Bad Business
105
Chapter Introduction Business Communication at World Wrestling Entertainment
141
Chapter Introduction Personal Communication at Nordstrom
181
Chapter Introduction Reactions to Toyota and Mattel Apologies
209
Chapter Introduction Communicating Layoffs at Yahoo
249
Chapter Introduction International Market Research at McDonalds
285
Chapter Introduction Information and Advocacy from Consumer Reports
325
Chapter Introduction TED Talks
367
Chapter Introduction Getting Hired at Google
413
Reference Manual
467
Index
536
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About the author (2012)

Amy Newman specializes in business communication at the Cornell University School of Hotel Administration. As a senior lecturer, she teaches two required communication courses: a freshman business writing and oral communication class and an upper-level persuasive communication class. Newman also teaches a graduate-level management communication course and an elective, Corporate Communication, which focuses on communication strategy, crisis communication, and social media. Newman served an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies, such as Canon, Reuters, Scholastic, and MCI. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services, and entertainment companies. A graduate of Cornell University and Milano, Newman is author of several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. She has developed several multimedia company scenarios to accompany the book, has created an interactive tool for managing speech anxiety, and maintains a blog: BizComInTheNews.com.

Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.

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