Business Diagnostics: Evaluate and Grow Your Business

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Trafford Publishing, 2004 - Business & Economics - 319 pages
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Business Diagnostics™ is an invaluable reference for today's business owner. The authors have devised a unique framework that allows company owners and managers to complete a powerful external and internal evaluation of their corporate health. This indispensable book provides insights and reference sources covering a broad spectrum of business issues from raising equity, obtaining financing, implementing growth strategies and surviving when times get tough.

You will learn to:

  • Complete an effective external 'size-up' of your business environment and industry sector
  • Critically examine your key functions - Finance, Marketing, Operations, Human Resources and Technology - using a unique and concise evaluation of your strengths and what need to be fixed
  • Assess your Customer focus
  • Hone your diagnostic and evaluation skills by reviewing a fictional company and then completing a 'size-up' to assess the health and prospects of a company experiencing growth challenges
  • Enhance your equity raising proposals and avoid the many pitfalls that confront participants in this complex process
  • Submit an effective and successful bank financing proposal by understanding the risk assessment that commercial bankers use to separate the winners from the losers
  • Complete and initial valuation of your company (or one that you intend to purchase) by considering four key valuation techniques and the due diligence process that needs to be followed
  • Simplify the business and strategic planning process by reviewing the 'Seven Ways To Create An Effective Business Plan'
 

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Contents

Industry Conditions
17
Marketing Strategy
61
The Operations Review
77
Human Resource Management
95
The Technology Assessment
113
BUSINESS PLANS FOR EXTERNAL AND INTERNAL
133
LIFE CYCLE FUNDING DEBT AND SURVIVAL SIZEUP
151
Sources of Equity Funding
173
Sources of Debt Financing
201
Survival Strategies
221
Customer Focus
235
Marston Control Devices LTD
261
EXTERNAL AND INTERNAL SIZEUP
281
CURRENT COMPANY VALUATION
295
REFERENCES AND RECOMMENDED READINGS
309
Copyright

Managing Growth
187

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