Business Driven Technology

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McGraw-Hill/Irwin, 2005 - Business & Economics - 557 pages
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BDT takes a business-first approach, improving students' perception of the value of IS within the business discipline. This perspective allows instructors to more easily demonstrate how technology and systems support business performance and growth. The adaptive chapter/plug-in organization enables the instructor to adjust content according to their business or technical preferences.

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Contents

How Levis Got Its Jeans into WalMart
3
Introduction
6
Unlike any other MIS text Business Driven Technology discusses various business
10
Copyright

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About the author (2005)

Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver. Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing books since 1984.

Stephen is the coauthor of numerous books including "Interactions: Teaching English as a Second Language" (with his mother and father), "Information Technology: Tomorrow's Advantage Today" (with Peter Keen), "Excelling in Finance," and more than 40 books within the "I-Series." He has also written numberous articles appearing in such journals as Communications of the ACM, Soio-Economic Planning Siences, the International Journal of Systems Science, Managerial and Decision Economics, Applied Economics, and the Australian Journal of Management.

Paige Baltzan, of the University of Denver.

Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver.

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