Business Driven Technology

Front Cover
McGraw-Hill/Irwin, 2006 - Business & Economics - 557 pages
Takes a business-first approach to improve students' perception of the value of IS within the business discipline. This perspective allows instructors to demonstrate how technology and systems support business performance and growth. This work enables the instructor to adjust content according to their business or technical preferences.

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Contents

Managing Information for Business Initiatives
2
How Levis Got Its Jeans into WalMart
3
Managing Information for Business Initiatives
8
Copyright

88 other sections not shown

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