Business Ethics: Ethical Decision Making & Cases

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Cengage Learning, Jan 4, 2010 - Business & Economics - 544 pages
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Providing a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. Thoroughly revised, the exciting new eighth edition incorporates comprehensive and rigorous updates that reflect the recent economic crisis and the ever-increasing academic and governmental attention being given to this area. It also includes nine all-new case studies, while all other cases have been completely updated. Packed with real-world examples, cases, exercises, simulations, and practice tests, BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, gives students an abundance of opportunities to master text material through hands-on application.
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nice book

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This was a good text book that is enhanced by some solid case studies. The first couple of chapters are dry, but from there on there is substantive learning to be had. The coverage of a Code of Ethics/Conduct (CoE) was useful and helpful in building a CoE for my company.

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About the author (2010)

O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading publisher in the area of marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the JOURNAL OF MARKETING RESEARCH, JOURNAL OF MARKETING, JOURNAL OF BUSINESS ETHICS, JOURNAL OF BUSINESS RESEARCH, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY & MARKETING, and THE ACADEMY OF MANAGEMENT EXECUTIVE, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Bill Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES is co-authored with John Fraedrich and Linda Ferrell and is a leading business ethics. Dr. Ferrell has served as an expert witness on marketing issues for a number of legal cases over the past 20 years. He has been quoted in leading business publications such as USA TODAY and WALL STREET JOURNAL, and he has appeared on NBC's The Today Show discussing marketing-related issues.

Professor Fraedrich's dissertation (1988) was the nexus for the ethics book "Business Ethics: Ethical Decision Making and Cases" (11th edition) 2016, and is the most widely used undergraduate business ethics text in the U.S. Dr. Fraedrich has the distinction of being one of 50 marketing ethics professors selected to participate in an International Consortium on Ethics and Social Responsibility. In his career, he has presented, written, and/or published over 50 pieces related to business ethics alone. On a global level, he has helped affect business ethics dialogue by being the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility, and public policy and included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru, and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin, and Sumitomo Corporation. He was invited by FEDERASUL, a prestigious business organization in Brazil, to discuss business ethics on a panel that included one of Brazil's Supreme Court Justices as well as a former ambassador. In 2006?2007, Professor Fraedrich was awarded the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming, College of Business. Recently, Professor Fraedrich was invited to teach for the Department of the Army at the General Officer level concerning "The Consequences of Power." His class included 13 Brigadier Generals as well as five star generals (two lieutenant generals and three major generals). He is also the author of integrated application-oriented ethics software for academics and Fortune 500 corporations.

Dr. Linda Ferrell teaches at the University of New Mexico. In addition to this text, Dr. Ferrell has coauthored BUSINESS & SOCIETY with O. C. Ferrell and Debbie M. Thorne. She completed her Ph.D. at the University of Memphis. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published articles in the JOURNAL OF BUSINESS ETHICS and the CASE RESEARCH JOURNAL.

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