Business Gamification For Dummies
The easy way to grasp and use gamification concepts in business
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
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Head Case Understanding What Makes Users Tick
Game OnUnderstanding GameMechanics Heres the SkinnyABrief Introto Game Mechanics
Decisions Decisions Choosing a Gamification
Whats Next The Future of Gamification
The Part ofTens Chapter 15 Ten Additional Gamification Resources