Business Graphics: 500 Designs that Link Graphic Aesthetic and Business Savvy

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Rockport Publishers, Jul 1, 2007 - Design - 320 pages
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The kind of graphic design that gets business clients noticed!

Whether the task is to redesign a company's identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector-solutions that have helped business clients succeed. Although many design magazines dedicate complete issues to this topic, very few publications look at this area of graphic design in such a comprehensive manner. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.

 

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This book is a collection of design applied across all sorts of corporate marketing materials. The variety included is great.
Materials included are logos, stationery, brand campaigns, brochures
, newsletters, websites, sales collateral, packaging, financial publications, annual reports, direct mail, promotional items.
For depth, the book has 15 case studies. Each describes the project goal, design problem and solution. In these case studies, we get to see how design is applied across different design medium.
Graphic designers doing corporate projects should find this book useful. Marketers too.
There are more pictures of the book on my blog. Just visit my library page for the link.
 

Contents

about
8
works weyerhaeuser
14
case
93
astellas
273
liska
279
case
291
258
317
Copyright

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About the author (2007)

Liska + Associates is a leading brand and communication design firm with offices in Chicago and New York City. Some of its clients include the Chicago Board Options Exchange (CBOE), Motorola, Lancome, Four Seasons Hotel Chicago, Crane & Co., Fordham University, Rebecca Taylor, Northwestern Memorial HealthCare, Hubbard Street Dance Chicago, Prudential Douglas Elliman and ToyWatch USA.

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