Business Innovation For Dummies

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John Wiley & Sons, Apr 30, 2010 - Business & Economics - 388 pages
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Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

  • Advice on how to apply creativity to the workplace
  • Ideas for spicing up presentations
  • Shows you how innovation leads to more productive business

Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

 

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Contents

Introduction
1
Making Your Mark as an Innovator
9
Creating an Innovative Career Path
33
Leading with Creative Vision
45
Innovating in Sales and Marketing
67
Being an Innovative Strategist
79
Stimulating Your Creative Side
99
Mastering Advanced Brainstorming
121
Negotiating Creative WinWins
219
Innovating to Save Costs
231
Implementing a Major Innovation
245
Spreading the Word to Diffuse Your Innovation
261
Protecting Intellectual Property
275
Building a Business Around Your Innovation
295
Ten Creative Ways to Boost Your Career
311
Ten Tips for More Innovative Meetings
317

Going Beyond Brainstorming
143
Turning Problems into Opportunities for Innovation
159
Going Shopping for Innovations
171
Coming Up with Creative Combinations
183
Applying Creativity
197
Ten Ways to Stimulate Your Creative Genius
323
Ten Tips for Better Implementation of Your Ideas
331
Index
339
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About the author (2010)

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

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