Business Intelligence: Making Decisions Through Data Analytics
This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates primarily on practical business issues and demonstrates how to apply data warehousing and data analytics to support business decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on the most recent achievements in business intelligence. Finally this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated business intelligence environment. This book is written for managers, business consultants, and undergraduate and postgraduates students in business administration.
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activities algorithm artificial intelligence association rules attribute Automation balanced scorecard basic basis business applications business intelligence Business Process Management Car Dealers chain store chapter classification client cluster analysis company’s value connected context costs cube customers data analysis data mining data model data warehouse data-mining methods database decision tree Demonstration Sales Report enterprise fact table Figure forecast given ID_Date ID_Product identified implementation information capital intangibles integrated Internet juice Kaplan and Norton knowledge learning examples logistics machine learning managerial decisions managerial information market basket analysis marketing message measure ment monitoring multidimensional model OLAP online analytical processing operations optimization possible potential Poznan presented profitability PROMET Region registered relationship Review of Selected sales amount Sales quantity sales table schema Selected BIApplications sion solutions source data star schema strategic information strategy map suitable techniques technologies tion transactions usually