Business Plans that Work: A Guide for Small Business 2/E
McGraw Hill Professional, Mar 18, 2011 - Business & Economics - 208 pages
Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!
With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.
A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to:
With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.
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2 Before You Start Planning Ask the Right Questions
3 Getting Started
Zoom Lens on Opportunity
Selling Your Vision
Reaching the Customer
The Key to Success
Telling Your Story in Numbers
Quick Screen Exercise
Business Planning Guide Exercise
About the Author
9 The Critical Risks and Offering Plan Sections