Business Plans that Work: A Guide for Small Business 2/E

Front Cover
McGraw Hill Professional, Mar 18, 2011 - Technology & Engineering - 208 pages
2 Reviews

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!

With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to:

  • Determine what to include in each plan, why, and for whom
  • Secure the capital you need to get the project off the ground
  • Assess opportunities and risks involved in your project
  • Avoid common pitfalls that cost money, time, and effort

With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

 

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Excellent First Timer Book

User Review  - Mondonson - Borders

If you do not know anything about business and want to build a business plan this is your book. This book is easy to Read!! (two days). Is highly technical however extremely easy to read. Jeffry ... Read full review

Contents

1 Entrepreneurs Create the Future
1
2 Before You Start Planning Ask the Right Questions
25
3 Getting Started
43
Zoom Lens on Opportunity
57
Selling Your Vision
79
Reaching the Customer
89
Execution
103
The Key to Success
119
Telling Your Story in Numbers
137
11 Conclusion
157
Quick Screen Exercise
169
Business Planning Guide Exercise
173
Sample Presentation
179
Index
187
About the Author
197
Copyright

9 The Critical Risks and Offering Plan Sections
127

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About the author (2011)

Andrew Zacharakis is the John H. Muller, Jr. Chair in Entrepreneurship at Babson College, Wellesley, MA. He is the Director of the Babson College Entrepreneurship Research Conference and past president of the Entrepreneurship Division of the Academy of Management. He is also a past chair of the Entrepreneurship Department at Babson College and a past Director of the Arthur M. Blank Center for Entrepreneurship at Babson. Zacharakis is the author of five books and has been quoted in numerous newspapers including, The Wall Street Journal, USA Today, The Boston Globe, The New York Times and The Los Angeles Times, and by several magazines, including Inc., Entrepreneur and Kiplinger's. He has also appeared on television in the Bloomberg Small Business Report and radio on NPR Morning Edition.

Stephen Spinelli is the President of Philadelphia University and prior Vice Provost for Entrepreneurship and Global Management at Babson College. He was a member of the founding team of Jiffy Lube International and later the founder, director, and senior executive of American Oil Change Corporation, the largest franchisee of this international automotive retailer. Spinelli ha authored or co-authored nine books and over 25 teaching cases that are used in business schools around the world.

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