Business Policy and Strategic Management

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I. K. International Pvt Ltd, Dec 1, 2009 - 288 pages
4 Reviews
The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Hence, there is necessity of theoretical understanding about the business policy as well as strategic management. Most of the organizations have started adopting strategic management system. This book focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management.
 

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Contents

Business Policy Crucial Financial Decisions
15
Business policy is concerned with developing the general management point
27
Process of Strategic Management
28
Corporate Capability Analysis
44
Strategy Structure and the Strategist
70
Environmental Analysis and Diagnosis
88
Business Strategy Analysis
115
Functional Strategies
137
Corporate Financial Strategies
145
Strategies and Project Implementation
177
Strategy Alternatives
189
Strategy Evaluation and Control
205
Strategies for Global Business
213
Appendix
235
Index
265
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