Business Policy and Strategic ManagementThe knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Hence, there is necessity of theoretical understanding about the business policy as well as strategic management. Most of the organizations have started adopting strategic management system. This book focuses on conceptual approach to the subject as well as some select case studies, which make a foundation to the knowledge of strategic management. |
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achieve action activities allocation alternative analysis analyzing approach areas banks BEML benchmarking Business Insight business processes business strategy buyers capital cash company’s competitive advantage Competitor analysis competitors Core competence corporate governance cost current assets cycle decision-making decisions Directors distribution economic employees entities environment environmental scanning equity Escorts Agri evaluation external factors Farmtrac firm firm’s forecasting formulation functional goals growth human resource identify important improve includes increase India industry influence investment involves level management logistics long-term managerial manufacturing market share matrix measure ment merger Michael Porter objectives operations organization organization’s organizational performance poison pill present value problems profit programmes Project Management rate of return risk sector shareholders short-term Strategic Business Unit strategic management strategic planning strategist structure success suppliers supply chain supply chain management SWOT analysis takeover tion