Business Research Made Easy
Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
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academic action research Analysis of variance ANOVA application approach appropriate behaviour Box plot business sciences Chapter Objective conclusions confidence interval data analysis data collection data mining data type deductive reasoning develop discuss ensure example f-test field Figure framework Friedman test generalisability hypothesis ideas identify interviews investigation knowledge level of significance Likert scale list of references ln fact lnternet means mind map null hypothesis observations organisation p-value paper participate population parameter present probability qualitative research quantitative questionnaires random realism of context referencing rejecting H0 rejection region relationship relevant reliability requirements research methodologies research problem research project research proposal research question research statement research strategy research techniques researchable topic sample data sample statistics sentences sources specific structured summary supervisor surveys Table Team theory thesis or dissertation true Type l error unbiased estimator understand validity variables variance write