Business Research Made Easy

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Juta and Company Ltd, Jun 1, 2008 - Business & Economics - 96 pages
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Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.

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Foreword by Dr Kanes Rajah
List of tables xii
Fundamentals of research 5
Research strategies and data types 13
Data collection and analysis 30
Finding a topic to research 41
Research presentation 51
The role of the supervisor 64
Epilogue 75
References 69

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