Business Research Projects

Front Cover
Cengage Learning EMEA, 2005 - Business & Economics - 398 pages

Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.

 

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Contents

Planning a research project
1
Choosing a topic
23
Standards of assessment
53
Getting organized for takeoff
85
Key issues in depth
103
CHAPTERS Research roles
131
Reviewing and using the literature
161
PART 3
193
Fully structured techniques
295
crosstabulated data
328
Further techniques
335
Writing it up
365
Glossary
385
Subject Index
391
258
393
Index of Firstnamed Authors
397

Methods and techniques
219
Semistructured openended techniques
258

Common terms and phrases

About the author (2005)

A.D. Jankowicz PhD, C Psych is Reader in Management at the University of Teeside, UK, and Director of the Central and Eastern European Research Centre at the Business School. He has over twenty years' experience of supervision of management projects at undergraduate, postgraduate and post-experience level.

Bibliographic information