Business Research for Decision Making With Infotrac
This text covers the entire process of business and marketing research. It contains up-to-date references to on-line and electronic sources. The author emphasizes modern software use and decision-making.
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THE ROLE OF RESEARCH IN DECISION MAKING
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analysis of variance Analytical Procedures ANOVA assessment basic business research calculated characteristics cluster sampling coding coefficient collection methods completely randomized design complex concepts concerns conduct correlation cost covariance data analysis database decision maker decision-making dependent variable discussion effects ensure error estimate evaluation example Exhibit f-test factors focus group hypothesis identify important incentive systems independent individual instrument design internal internal validity interview level of measurement linear major managerial considerations Marketing Research means measurement process measurement scales multivariate nuisance variables null hypothesis obtain population presented Primary Data Collection programs qualitative research questionnaire questions random regression relationship reliability Research Design research problem research process respondents sample statistics Sampling Design sampling units satisfaction score secondary data selection simple random sample Smithstown sources specific statistical structure survey Table techniques telephone tion validity vendors York