Business Research for Decision Making With Infotrac

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Cengage Learning, Aug 1, 1998 - Business & Economics
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This text covers the entire process of business and marketing research. It contains up-to-date references to on-line and electronic sources. The author emphasizes modern software use and decision-making.

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Contents

ART
1
THE ROLE OF RESEARCH IN DECISION MAKING
8
PLAN OF THE BOOK
15
Copyright

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About the author (1998)

Duane L. Davis is Professor of Marketing at the University of Central Florida.

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