Business Research for Decision Making with InfoTracCengage Learning, 1998 - Business & Economics This text covers the entire process of business and marketing research. It contains up-to-date references to on-line and electronic sources. The author emphasizes modern software use and decision-making. |
Contents
PART | 1 |
THE ROLE OF RESEARCH IN DECISION MAKING | 8 |
PLAN OF THE BOOK | 15 |
Copyright | |
60 other sections not shown
Common terms and phrases
analysis of variance Analytical Procedures ANOVA assessment attitude basic business research calculated characteristics cluster sampling coding complete concepts concerns conduct cost covariance data analysis database decision-making dependent variable discussion effects ensure error estimate evaluation example Exhibit factors focus group hypothesis identify important incentive systems independent individual instrument design internal internal validity level of measurement linear major managerial considerations Marketing Research means measurement scales multivariate needed nuisance variables null hypothesis obtain personal interviewing population presented pretesting Primary Data Collection proposal qualitative research questionnaire questions random sample regression relationship reliability Research Design research problem research process respondents sample statistics Sampling Design sampling frame sampling units satisfaction score secondary data selection simple random sample sources specific statistical structure survey Survey Sampling Table techniques telephone tion units of analysis validity vendors York