Business Secrets of Steve Jobs: Presentation Secrets and Innovation secrets all in one book! (EBOOK BUNDLE)

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McGraw-Hill Professional, Nov 4, 2011 - Business & Economics - 256 pages

The global bestsellers on succeeding in business—the Steve Jobs way

Together in a single e-book package for the first time

The greatest business visionary in generations, Steve Jobs established new standards to which every business leader must aspire in order to compete in today’s increasingly competitive environment.

This two-book set from bestselling business author Carmine Gallo reveals the secrets Jobs used to reinvent the art of the business presentation and create an approach to innovation that made Apple America’s most valuable company—and a model of global business excellence.

The Presentation Secrets of Steve Jobs
This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time.

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience Steve Jobs style.

The Innovation Secrets of Steve Jobs
Steve Jobs’s greatest invention may have been simple, meaningful, and attainable principles that drive us all to "Think Different"—all of which are presented in The Innovation Secrets of Steve Jobs. Discover exciting new ways to unlock your creative potential and foster an environment that encourages innovation and allows it to flourish.

You'll learn how to match—and beat—the most powerful competitors, developthe most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.

 

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About the author (2011)

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Gallo has been featured in the Wall Street Journal, the New York Times, Success Magazine, and on CNBC. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

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