Business Solutions on Demand: How to Transform from a Product-led to a Service-led Company
"It argues convincingly that companies should look at what solutions they can provide consumers with, rather than looking at what products they can foist upon them ... This is an effective guide to delivering real value to the customer through genuine innovative thinking."
"One of the most successful business solutions tomes ever published."
Based partly on IBM's own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions.
Highly readable, motivational and fast-paced, Business Solutions On Demand is packed with examples from many diverse industries. The authors emphasize that for today's business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant.
What people are saying - Write a review
Transformation in food retailing
The lowcost business model
Introduction 38 The causes of change 39 From product
Transformation in the information technology industry
The business innovator
Solution creation and delivery