Business Start Up and Future Planning

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Straightforward co Ltd, Jan 25, 2010 - New business enterprises - 120 pages
This bestselling book in the Emerald series is a comprehensive and clear guide to all aspects of forming a company and developing a business. A detailed study of understanding markets and market penetration is included, as is a look at the 2009/10 business climate. Personnel and management issues are covered alongside financial management and business law.
 

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Contents

Thinking Through Ideas and Plans
11
Setting Out ObjectivesDefining Business Strategy
25
The Support Network For New Business
35
Location and PremisesMaking the Right Choice
45
Marketing
57
Financial Control
71
Your Business Plan
83
Looking at Franchises
101
Index
115
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