Business Statistics: A Multimedia Guide to Concepts and Applications

Front Cover
Business Statistics offers a complete multimedia package consisting of textbook and complimentary CD-ROM, which will be invaluable for any business student. Many business decisions involve interpreting the results of a statistical analysis, and assuming little or no prior knowledge of statistics. The textbook clearly describes the key concepts involved in these analyses. Realistic and accessible examples are used throughout the text to emphasise the practical application of statistical concepts. The CD-ROM is the ideal accompaniment to the book. Specially designed as an independent user-friendly learning device, it is also fully cross-referenced to the text so that it can be used both alone and in tandem with the book. It gives a graphical and interactive overview of the main topics in the book, and allows the user to test and refine their knowledge by allowing them to practice on questions and exercises. Working through the book and the CD-ROM, either alone or in a classroom situation, will develop the critical skills in statistical analysis which are essential to the contemporary business student.

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About the author (2002)

Chris Robertson is at European Institute of Oncology, Milan. Moya McCloskey is a Consultant, Cambridge.

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