Business Travel and Tourism
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
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accommodation activities airlines airport Amsterdam ArenA Amsterdam RAI Association attract beneﬁts British Airways BUAC budget business class business tourism destination business tourism events business travel buyers cent chapter clients Conference and Incentive conference centre convention centre corporate costs countries delegates demand destination management companies different types Discussion points Disneyland economic environmental essay questions Europe European Event Management example exhibition centres exhibitors facilities factors Figure ﬁrst ﬂights global Hilton HHonors Hilton Hotel Corporation Hilton International Hong Kong hotel chains hotel groups Hotels and Resorts Iceland incentive travel packages inﬂuence intermediaries issues LEGO LEGOLAND leisure tourism macro-environment major Moy Marketing offer Paris park participants planning points and essay product launches professional programme promotion sector specialist staff suppliers Switzerland Table tourism industry tourism organizations trade fairs training courses transport travel and tourism types of business venue visitors