Business Writing: What Works, What Won't

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St. Martin's Press, Apr 1, 2011 - Business & Economics - 320 pages
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A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds--and what fails--in written business communication.
This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management--a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.

 

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Business writing: what works, what won't

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Business writing manuals tend to fall into two traps. One is dwelling on how much business people hate to write because of bad teachers in school (no one wants to admit that writing takes thinking ... Read full review

Contents

PART 2 Getting the Writing Going
13
PART 3 Showcasing Your Ideas and Information Through Organization Format and Sentence Structure
23
PART 4 Choosing Your Words Wisely for Conciseness and Consideration
83
PART 5 Getting It Right The Basics of Grammar and Spelling
173
PART 6 Writing Quickly and Well
219
PART 7 Talking to Other Writersand to Your Micro Recorder
241
APPENDIX Guidelines and Model Letters
263
Epilogue
289
Bibliography
291
Index
293
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About the author (2011)

Wilma Davidson, Ed. D., is a writing and presentation-skills coach. Her clients include corporations throughout the Fortune 500. She lives in East Greenwich, Rhode Island, and Longboat Key, Florida.

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