Business Writing: What Works, What Won't

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Macmillan, Aug 15, 1994 - Business & Economics - 255 pages
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A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds--and what fails--in written business communication.

This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management--a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.

 

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Business writing: what works, what won't

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Business writing manuals tend to fall into two traps. One is dwelling on how much business people hate to write because of bad teachers in school (no one wants to admit that writing takes thinking ... Read full review

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Contents

V
3
VI
5
VII
7
VIII
13
IX
15
X
17
XI
23
XII
25
XXXVII
167
XXXVIII
173
XXXIX
175
XL
176
XLI
197
XLII
199
XLIII
203
XLIV
206

XIII
28
XIV
32
XV
39
XVI
42
XVII
44
XVIII
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XIX
58
XX
62
XXI
64
XXII
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XXIII
69
XXIV
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XXV
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XXVI
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XXVII
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XXVIII
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XXIX
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XXX
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XXXI
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XXXII
86
XXXIII
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XXXIV
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XXXV
147
XXXVI
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XLV
208
XLVI
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XLVII
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XLVIII
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XLIX
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L
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LI
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LII
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LIII
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LIV
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LV
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LVI
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LVII
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LVIII
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LIX
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LX
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LXI
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LXII
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LXIII
285
LXIV
289
LXV
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LXVI
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Copyright

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About the author (1994)

Wilma Davidson, Ed. D., is a writing and presentation-skills coach. Her clients include corporations throughout the Fortune 500. She lives in East Greenwich, Rhode Island, and Longboat Key, Florida.

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