Business across cultures

Front Cover
Capstone, 2003 - Business & Economics - 362 pages
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As business becomes more global and our workforces ever more diverse, the issue of culture has become perhaps the single most important issue for leaders and managers to tackle head on.

Most work in this area tends to focus on knowledge of cultures. "Business Across Cultures," however, is pioneering in its approach to knowledge for cultures. Trompenaars and Woolliams provide a new framework for dealing with the business implications of culture and provide a practical toolkit for managers and leaders by helping them develop a new mindset for working with and across cultures. There is an entirely different logic flowing through this book, one that breaks away from traditional Anglo-American thinking.

"Business Across Cultures" is the keystone book in the "Culture for Business" series. It provides an overview of subjects handled in the other books of the series. Its particular aim is to provide executives with a cross cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

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introducing value dimensions
Further value dimensions

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About the author (2003)

FONS TROMPENAARS is Director of Trompenaars Hampden-Turner, an innovative centre of excellence in intercultural management.  He is the world's foremost authority on cross-cultural management and is author or co-author of several best-selling books in the field, including Riding the Waves of Culture, Die the Pediestrain Die? and 21 Leaders for the 21st Century.

PETER WOOLLIAMS is Professor of International Business at Anglia Business School.  He is also an owner/partner in Trompenaars Hampden-Turner.