Business and Financial Models

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Kogan Page Publishers, Mar 3, 2013 - Business & Economics - 296 pages
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A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers. It enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, to consider what it is aiming to achieve, and to prioritize accordingly. Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book takes you through the process of building your model from the initial phase of formulating questions through modelling cash flow, budgets, investment appraisal and 'dashboard' tools for monitoring performance. Ideal for both small and large companies, Business and Financial Models also includes coverage of new visual thinking techniques, like Structured Visual Thinking, and how these can be incorporated into conventional business modelling.
 

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Contents

INTRODUCTION
1
1 STAGES IN THE DEVELOPMENT OF A BUSINESS AND FINANCIAL MODEL
4
2 DEVELOPING THE RESEARCH QUESTION AND OUTPUT DEFINITION
17
3 VISUAL THINKING TO DEVELOP FUNDAMENTAL QUESTIONS
27
4 INPUT DEFINITION
43
5 SCENARIO IDENTIFICATION
48
6 BUILDING A SIMPLE MODEL
55
7 USING CHARTS
67
14 THE COST OF CAPITAL
173
15 BUSINESS VALUATION MODELS
181
16 PERFORMANCE INDICATORS
195
17 MODELLING THE COMPANY BALANCE SHEET PL AND RATIO ANALYSIS
210
18 FINANCIAL FUNCTIONS
227
19 BUILDING A BUSINESS MODEL
233
20 MODELLING PROJECTS
249
21 INTEGRATION COMPLEXITY AND BUSINESS MODELS
257

8 MODELLING BUDGETS
80
9 SALES BUDGETS
105
10 PRODUCTION MATERIAL LABOUR AND DIRECT OVERHEAD BUDGETs
123
11 FIXED ASSETS AND DEPRECIATION
133
12 MANAGING AND MODELLING CASH FLOW AND WORKING CAPITAL
140
13 INVESTMENT APPRAISAL MODELS
156
22 BUSINESS MODELS FOR THE GREEN ECONOMY
261
Appendix 1 Excel shortcut commands
267
Appendix 2 Chart for business model build project
274
Appendix 3 Discounted cash flow tables
276
Index
278
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About the author (2013)

Clive Marsh has worked for Capgemini, Ernst & Young, IBM UK, Shell and several niche consultancies, and is a member of the Chartered Banker Institute's academic team. He has a Masters Degree in Strategic Financial Management, is a Chartered Banker and Fellow of the Chartered Banker Institute, an Associate Chartered Accountant of the New Zealand Institute of Chartered Accountants and a Fellow of the Chartered Management Institute. A regular contributor to financial and business journals, Clive is the author of a number of books, including Financial Management for Non-Financial Managers (also published by Kogan Page).

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