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2,400 Business Books 2,600 Business Books ability able action adopt new ideas advertising American Automobile Association American Bankers Association American Gas Association appeal Association American attention avoid fear Bulletin business and professional business speaking cerned Chapter communication concrete Conference National dealing desires develop discussed effective oral effective speaking efficiency elements of interestingness encyclopedias enthusiasm experience extempore method familiar groups hearer or audience high mechanical intelligence hopes and aspirations imagery images important individual kinds low intelligence main ideas manner manufacture momentary interests ness outline personal conference persuasive speaking primary interest principles of persuasion public address quick to adopt reports rience salesman Sandford and Yeager secondary interest secure social intelligence Society American solved speaker Speaking problems Special business specific purpose speech or interview speech process tastes things thought habits tion type of intelligence usually vital vivid wants words Yearbook yes-response young