Business Aspects of Technology Transfer: Marketing and Acquisition

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Noyes Publications, 1990 - Business & Economics - 271 pages
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Identifies and describes the business aspects of technology transfer in three sections, addressing the technology product, technology marketing and out-licensing, and technology acquisition and in-licensing. Focuses on the familiar elements of market research, packaging, pricing, promotion, advertis

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Contents

AN OVERVIEW OF TECHNOLOGY TRANSFER
2
TECHNOLOGY AS A PRODUCT
8
TECHNOLOGY MARKETING AND OUTLICENSING
17
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About the author (1990)

Watkins has spent a number of years as an Engineering Manager for Union Carbide and as Manager of Licensing for marketing techology internationally.

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