Business @ the Speed of Thought: Succeeding in the Digital Economy

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Grand Central Publishing, Mar 1, 1999 - Business & Economics - 496 pages
2 Reviews
In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

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Review: Business @ the Speed of Thought: Succeeding in the Digital Economy

User Review  - Anton Klink - Goodreads

Bill Gates and Microsoft were at the height of their power when this book was released, so as an avid DOS, Windows and PC user, I was certainly intrigued. It has been 15 years now since I read the ... Read full review

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About the author (1999)

Born on October 28, 1955, in Seattle, Washington, famed entrepreneur Bill Gates began to show an interest in computer programming at age 13. Throughtechnological innovation, keen business strategy and aggressive business tactics, he and partner Paul Allen built the world's largest software business, Microsoft. In the process, Gates became one of the richest men in the world. In February 2014, Gates announced that he was stepping down as Microsoft's chairman.

Arthur Rubinfeld, the architect behind Starbucks' expansion, helped build Starbucks into one of the world' s top brands.

As executive vice president at Starbucks, Rubinfeld built a multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid expansion. Under his leadership, Starbucks grew from 100 stores to nearly 4,000 stores worldwide, and established innovative co-tenancy and co-branding relationships with companies ranging from Wells Fargo to Barnes and Noble. Starbucks' store development capabilities remain the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management.

In 2002, Rubinfeld founded AIRVISION, now emerging as one of the world' s leading developers of integrated brand positioning, strategic growth, retail design, and operations. Since its founding, the AIRVISION team has worked closely on the development of many of the nation' s most recognized brands including Oakley, Gateway, adidas, and Washington Mutual.He can be reached at

Collins Hemingway is best known as the coauthor with Bill Gates on the #1 best-seller, "Business @ the Speed of Thought," and has worked in the business and technology arena for 30 years. A Microsoft director of business development and international marketing, Hemingway was an integral part of the company that virtually defined the digital revolution. Through his firm, Escape Velocity Ventures, he lectures and writes on topics as diverse as management, aviation, medicine, technology futures, and the importance of conscience increating profitable enterprises.
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