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SESSION BKEYNOTE ADDRESS
SESSION DORGANIZING FOR EFFECTIVE PERFORMANCE
SESSION EMEASURING AND EVALUATING RESULTS
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ABODEELY activities advertising affirmative action American attitudes BALLOU basic believe big business Board business credibility businessmen Celanese Chairman chief executive Chief Executive Officer committee company's constituencies corporate criticism customers Daniel Yankelovich deal develop DURBIN Eaton Corporation economic education effective efforts employees Esquire ethics evaluating example external relations fact feel Ford Motor Company goals going groups Henry Schacht HUBNER individual industry interest involved issues Katharine Graham legislation Levi Strauss line manager major measure MECKE meet ment ness objectives operating organization organizational panelists panies percent performance Pipe Organ planning polls problem profits public affairs public relations question responsibility SCHACHT SCHMERTZ senior management Session slush funds social society specific staff standards sure talking television tion tive understanding United Vice President Washington Xerox YANKELOVICH