Business essentials

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Prentice Hall, 2003 - Business & Economics - 481 pages
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This best-selling book presents a brief “no-nonsense” approach to the fundamentals of business which spans the range of all functional areas—management, marketing, operations, accounting, information systems, finance, and legal studies. A six-part organization introduces readers to the basics of the business system in the U.S.; addresses the management side of business; looks at human resources, marketing, and the way business manage information for both internal users and for reporting to external constituents; and finally, presents the financial elements of business. For anyone preparing for a business career in the third millennium.

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The book Business Essentials has done a great job in writing out the information a person needs to know if they are wanting to start up a company, or if they are in a managment position in an existing ... Read full review

Contents

Understanding the Contemporary
2
OLIGOPOLY
25
CRAFTING YOUR BUSINESS PLAN Going in the Ethical
84
TYPES OF BUSINESS ORGANIZATIONS
92
ENTREPRENEURSHIP
100
SUMMARY OF LEARNING OBJECTIVES
109
PART TWO Understanding the Business of Managing
114
SETTING GOALS AND FORMULATING STRATEGY
117
THE LEGAL CONTEXT OF HR MANAGEMENT
232
BUILDING YOUR BUSINESS SKILLS A Little Collective
247
PART FOUR Understanding Principles of Marketing
250
TARGET MARKETING AND MARKET
257
ORGANIZATIONAL MARKETING AND BUYING
263
BUILDING YOUR BUSINESS SKILLS Dealing
276
PRICING STRATEGIES AND TACTICS
282
CRAFTING YOUR BUSINESS PLAN Getting the Caffeine
304

THE MANAGEMENT PROCESS
123
BUILDING YOUR BUSINESS SKILLS Speaking
137
Organizing the Business Enterprise
140
Its a Wired World HotWiring Ford
143
BASIC FORMS OF ORGANIZATIONAL STRUCTURE
153
EXERCISING YOUR ETHICS Minding Your
162
Managing Operations and Improving Quality
164
CREATING VALUE THROUGH OPERATIONS
168
Its a Wired World Selling the Idea
177
SUMMARY OE LEARNING OBJECTIVES
189
PART THREE Understanding People in Organizations
194
ORGANIZATIONS
196
Its a Wired World The Future
203
MANAGERIAL STYIESAND LEADERSHIP
212
CRAFTING YOUR BUSINESS PLAN Making Reservations
218
Managing Human Resources and Labor Relations
220
STAFFING THE ORGANIZATION
225
PART FIVE Managing Information
306
TVPFS OF INFORMATION SYSTEMS
315
Rtsf R HIS WITH A Il RlOsf
326
Understanding Principles of Accounting
332
at Conflicting Interests
339
ANALYZING FINANCIAL STATEMENTS
351
PART SIX Understanding Financial Issues
362
CRAFTING YOUR BUSINESS PLAN How to Bank
385
Its a Wired World Opening the Portals to Cross
396
SECURITIES MARKET REGULATION
405
Understanding Financial Risk and Risk Management
413
Understanding the Legal Context of Business
425
Notes Sources and Credits
435
Glossary
449
Name Company Product Index
465
Subject Index
471
Copyright

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About the author (2003)

Ronald J. Ebert" is Emeritus Professor at the University of Missouri-Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, j Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.

His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the "Journal of Operations Management." He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for "Quantitative Reasoning for Business Studies" an introduction-to-business project sponsored by the National Science Foundation.

"Ricky W. Griffin" is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management atTexas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as "Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly," and "Journal of Management." He has also served as editor of "Journal of Management." Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.

Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.

Ricky W. Griffin is a Distinguished Professor of Management, holds the Blocker Chair in Business, and currently serves as the Executive Associate Dean in the Mays College & Graduate School of Business at Texas A&M University. He received his Ph.D. from the University of Houston in 1978 and was on the faculty at the University of Missouri-Columbia before moving to Texas A&M University in 1981. He served the Academy of Management as both Organizational Behavior Division Chair and Research Methods Program Chair. He was recently elected to become a Fellow of the Academy of Management and inducted into the "Academy of Management Journal's" Hall of Fame. Griffin has also served as both Program Chair and President of the Southwest Division of the Academy of Management. His research has been published in such journals as "Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, " and "Journal of Management". He has also served as Editor of "Journal of Management" and on the editorial review boards of "Academy of Management Journal" and "Journal of Organizational Behavior". In addition, Griffin has also written and/or edited several scholarly books as well as numerous textbooks. His current research interests include workplace violence, management versus leadership skills, and employee participation.

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