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casting be approached? 11 2 3 The two environments and the three stages
Is macroeconomic forecasting useful? 26 3 4 Other macrovariables
Theory of market demand forecasting 38 4 4 Use of price and income elas
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advertizing expenditure assume attempt auto correlation beneﬁts business forecasting butter consumption calculated Chapter coefﬁcient company’s competition competitors conﬁdence constant correlation coeﬂicient costs deﬁnition demand curve determinants diﬂicult discussed durables econometric economic forecasting effects of advertizing Englewood Cliffs N.J. environment example expected factors ﬁeld ﬁgure ﬁnal ﬁnd ﬁrm’s ﬁrst differences ﬁt forecasting problem function future given Gompertz curve gross national product growth homoscedastic identiﬁed important income elasticities independent variables individual ﬁrm industry inﬂuence kind linear logarithms logistic curve London macro-economic forecasting margarine market share forecasting means measure model building moving average multiple regression national income forecasting oligopoly one’s past period price and income price elasticity probability product quality proﬁt reasons regression analysis regression coeﬂicient regression equation relationship relative prices sampling error short term signiﬁcant signiﬁcantly simple simultaneous equations speciﬁcally standard error statistical suﬂicient Table techniques