Business in a Virtual World: Exploiting Information for Competitive AdvantageEvery organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets"knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world. |
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Bibliographic information
| Title | Business in a Virtual World: Exploiting Information for Competitive Advantage |
| Authors | Fiona Czerniawska, Gavin Potter |
| Edition | illustrated, reprint |
| Publisher | Purdue University Press, 2001 |
| ISBN | 1557531943, 9781557531940 |
| Length | 252 pages |
| Subjects | › Business & Economics / Information Management Business & Economics / Knowledge Capital |
| Export Citation | BiBTeX EndNote RefMan |