Business in a Virtual World: Exploiting Information for Competitive Advantage
Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets—knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
ability able achieve added value advertising Airlines already American Airlines applications approach areas aspects bank behaviour benefit brand companies company's competitive advantage competitors complex consumers convert costs customer base customise detail developed distribution economic effectively electronic enable ensure environment example FedEx function going hardware identify impact increasing returns individual industry information revolution infosphere integrated circuit intellectual capital Internet investment knowledge management law of increasing look loyalty card manipulated manufacturer mass-customisation mation means methods Microsoft Moore's law offering opportunities organisation particular performance personal computers physical assets physical domain physical processes physical world possible potential problem purchase QUESTIONS TO CONSIDER realised recognise sell share strategy systems thinking techniques telephone tion traditional users value chain virtual assets virtual business virtual domain virtual economy virtual world Wal-Mart