Business in a Virtual World: Exploiting Information for Competitive Advantage

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Purdue University Press, 2001 - Business & Economics - 252 pages
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Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets—knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.
 

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Contents

III
1
IV
11
V
13
VI
25
VII
39
VIII
52
IX
65
X
67
XV
129
XVI
131
XVII
137
XVIII
149
XIX
168
XX
189
XXI
206
XXII
222

XI
72
XII
86
XIII
99
XIV
112
XXIII
236
XXIV
241
XXV
250
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