Business Letters that Get Results!
J. Hamilton Jones' Business Letters That Get Results shows readers how to employ, in standard business correspondence, the attention-getting techniques that have worked for thousands of his clients. Following Jones' methods will ensure attention to vital communications--and get results. Features over 100 sample letters.
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answer apologize avoid benefits Burglar Alarm business letters call to action call-to-action Chamber closing paragraph color COMPLAINT PLAN complimentary close convention courtesy card courtesy envelope create creative substitution credit card Dallas Dear direct mail easy effective employees empty opening enclosed examples show expect feel friendly FROSTY THE SNOWMAN give glad goodwill Green Bay Packer Here's Home Improvement ideas immediately imperative sentences important instance interest language last paragraph last sentence negative never ORIK passive voice persuading positive tone problem question reader received reinforce remember replace RIGHT sales letter SALES PLAN salutations and complimentary say thank sell SITUATION solution someone suggests take advantage talk techniques tell terrific thaf Thank-You Approach tion Tm sorry tone traditional salutation widget words write WRONG XYZ Corporation