Business mastery: a business planning guide for creating a fulfilling, thriving business and keeping it successful : designed for healing arts professionals, utilized by business professionals in all fields

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Sohnen-Moe Associates, 1991 - Business & Economics - 256 pages
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BUSINESS MASTERY is a comprehensive guide that balances practical business skills with a humanistic approach. All too often, people start businesses because they are good at a trade or are passionate about something, but lack business acumen. This book provides the fundamental information required to develop a thriving business, while encouraging the readers to keep perspective. The purpose of BUSINESS MASTERY is to demystify business, thereby assisting the reader in developing a business that's an expression of creativity, joy, balance & profitability. Although written for healing arts practitioners, it's endorsed & utilized by entrepreneurs in all fields. Not just another "how-to" book, BUSINESS MASTERY is filled with information, examples and exercises on vital topics including marketing, customer retention, professionalism, referrals, planning, insurance, start-up, choosing advisors, designing promotional material, self-management & networking. Also includes a business plan outline, 22 reproducible business form templates, listings of business resource organizations & professional associations, & a condensed list of SBA & IRS publications. Art Kunkin of the Whole Life Times states, "This is definitely the best book on how to start & maintain a business that I've ever seen. It's worth thousands of dollars to anyone planning a business or already running one." To order: 1-800-786-4774.

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Although originally written for those in health care professions, this book has great advice for starting and developing a business, in all fields.
Some of the topics covered are start-up
, marketing, the business plan, business management and life-planning.
Also included are lots of inspirational quotes and lists of publication resources. This is an interactive book as there are practical exercises, tips and illustrations to follow.
Although written with American businesses in mind (dollar signs everywhere) the principles of the book are easily transferrable to any marketplace.
As mentioned above, it is heavily geared towards the health care professions but has guidance for all types of businesses. Great for students too.
 

Contents

Chapter One Initial Considerations
1
Chapter Two Planning
25
Chapter Three Building a Strong Foundation
45
Copyright

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