The Business of Digital Television

Front Cover
Taylor & Francis, 2000 - Performing Arts - 275 pages
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Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.



Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future

Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets
 

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Contents

1 From dumb box to television thats alive
1
2 The analogue television business today
15
3 The adoption of digital
50
4 Cable satellite or digital television?
71
5 Where is digital today?
106
6 Is new content still king?
143
7 Selling digital television
175
8 The economy of niches
211
9 Webcasting to the TV or TV on the PC?
229
brave new world or just more of the same?
240
References
261
Index
262
Copyright

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About the author (2000)

His is a consultant and writer specializing in all aspects of broadcasting and associated technologies.

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