Business plans that win $$$: lessons from the MIT Enterprise Forum

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Harper & Row, May 1, 1985 - Business & Economics - 220 pages
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User Review  - asterix77 - LibraryThing

Great book, bad title. I was embarrassed to be seen reading it on the subway. Also a little bit dated, but most of the information is still applicable. Read full review

Contents

Judging a Book by Its Cover
24
What Do You Want to Be When You Grow Up?
43
Whats the User Benefit and Other
65
Copyright

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About the author (1985)

David E. Gumpert is a journalist who specializes in covering the intersection of health and business. His popular blog, http: //www.thecompletepatient.com, has chronicled the increasingly unsettling battles over raw milk. He has authored or coauthored seven books on various aspects of entrepreneurship and business and previously been a reporter and editor with the "Wall Street Journal, Inc. magazine", and the "Harvard Business Review".

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