Business Policy and Strategy: An Action Guide, Sixth Edition

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CRC Press, Jul 31, 2000 - Business & Economics - 352 pages
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Now in its sixth edition, Business Policy and Strategy: An Action Guide, Sixth Edition provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-tos of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy.

The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment.

The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, Business Policy and Strategy: An Action Guide, Sixth Edition captures the business curriculum in one action packed volume.
 

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Contents

Chapter
1
The Business System
15
Chapter 4
45
Chapter 5
63
Chapter 7
97
Chapter 13
99
Chapter 8
129
Functional Area Production
175
Functional Area Engineering and R D
189
Chapter 12
203
Management Information Systems
231
Analyzing Global Business
241
How to Perform an Industry Study
269
Chapter 16
295
Appendix
317
Copyright

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Efficiency and Management
Guy Callender
No preview available - 2008

About the author (2000)

Harold C. Babson has served as instructor and administrator for 38 years at institutions including Villanova University, West Chester University, George Washington University, Northeastern University, the University of Delaware and Robert Morris College.

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