Business Policy and Strategy: An Action Guide, Sixth Edition

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CRC Press, Jul 31, 2000 - Business & Economics - 352 pages
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Now in its sixth edition, Business Policy and Strategy: An Action Guide, Sixth Edition provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-tos of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy.

The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment.

The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, Business Policy and Strategy: An Action Guide, Sixth Edition captures the business curriculum in one action packed volume.
 

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Contents

Chapter
1
The Business System
15
Chapter 4
45
Chapter 5
63
Chapter 7
97
Chapter 13
99
Chapter 8
129
Functional Area Production
175
Functional Area Engineering and R D
189
Chapter 12
203
Management Information Systems
231
Analyzing Global Business
241
How to Perform an Industry Study
269
Chapter 16
295
Appendix
317
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Efficiency and Management
Guy Callender
No preview available - 2008

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