Business Policy and Strategy: An Action Guide, Sixth Edition
CRC Press, Jul 31, 2000 - Business & Economics - 352 pages
Now in its sixth edition, Business Policy and Strategy: An Action Guide, Sixth Edition provides students with an analysis of how basic functions - such as marketing, finance, production, operations, R & D, and human resources are coordinated to develop business policy. The authors demonstrate the how-tos of formulating, implementing, and evaluating corporate strategy. Students will understand strategic management - its decision-making processes, interface with environmental change, formulation of strategic alternatives, executive decision making, and built-in synergy.
The importance of business policy and strategy has surged to the forefront of the business world. Internationalization of business, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures - coupled with a new emphasis on shareholder value - contribute to a feeling of uncertainty in the global marketplace. On top of this, the constantly changing e-commerce environment makes strategic planning even more essential. Students need to know how to function in this business environment.
The authors provide a concise review of basic and alternative policies in strategy formulation. They use a case study of business situations that give students a powerful tool and efficient tool for mastering strategy development. The book blends practicality and realism - based on the authors' years of experience in corporate industry and management development - with advances in theory. The definitive supplementary text, Business Policy and Strategy: An Action Guide, Sixth Edition captures the business curriculum in one action packed volume.
The Business System
Functional Area Production
Functional Area Engineering and R D
Management Information Systems
Analyzing Global Business
How to Perform an Industry Study
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accounts receivable action advertising analyzing basic benefits breakeven budget Burr Ridge capital cash common company's competitive edge competitors corporate current assets current liabilities customers debt decisions Deutschmarks dollar earnings employees engineering environment equipment equity evaluation example expenses figures financial analysis firm firm's fixed costs forecast functional area funds future global goals Human Resource important improve income Income Statement increase individual industry International inventory investment involves Jacksonville knowledge management labor long-term major manufacturing market research marketing concept marketing mix materials methods operations organization organizational percent percentage performance planning preferred stock price skimming problems profit promotion purchase quartile ratio result retail retained earnings salespeople selling Shipyards small business specific statement Strategic Management structure TABLE trade trends turnover United worth