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THE BUSINESS ENVIRONMENT
GOALS OF THE SIMULATED FIRM AND STANDARDS OF SUCCESS
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50 percent additional advertising expenditures amount ANVdMOO ANVdMOO available for production balance sheet bank loan Business Pol BUSINESS POLICY GAME cash budget cents per unit certificates of deposit Chapter coming quarter common stock competitors computer output COMPVNA construction consumer Cost and Sales credit rating deactivated decision form depreciation charges disk dividends effect enter the number equity estimate Executive compensation expected Figure firm's funds requirements goals historical data home area icy Game implicit cost Income Statement increase industry interest rate inventory investment proposal management team marketing area marketing mix model number number of lines number of units operations plant present value previous quarter price changes production costs production lines profit quarterly rate of return ratio receipts retained earnings revenues sales forecast Sales salary salesperson scheduled second-shift lines selling expenses shift lines simulation administrator sold stock market index stockholders strategy taxes tion