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The Meaning of Simulation
Better Marketing Plans
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advertising alternative application approach assumptions behavior candy cash balance cash budget changes Competitive Analysis complex computer program computer simulation Corporate Planning Models Corporate simulation models Determining Cash Flows Developing Risk Analyses Duersch dynamic econometric economic effect engineering environment environmental equations estimates evaluate example Exhibit experience factors feedback financial manager financial model firm firm's fixed costs forecasting FORTRAN function GERT GPSS implementation income increase industry input input-output input-output models interactions inventory investment machine manufacturing market research market share marketing manager marketing model mathematical model Methodology Model Development Monte Carlo operations research Optimization in Decision output parameters percent performance period Philip Kotler policy simulation possible predict probabilistic probability distributions problem Product Selection Emphasis random numbers random variable relationships rolls schedule SIMSCRIPT simulation languages standard deviation strategy technique tion tool trucks Utilizing Corporate Planning values variable cost