Business strategy in a semiglobal economy

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M.E. Sharpe, 2006 - Business & Economics - 213 pages
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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organized its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing.

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Contents

The Two Segments of the Semiglobal Economy
17
The Highly Localized Segment
45
The Portrait of the Semiglobal Corporation
65
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About the author (2006)

Panos Mourdoukoutas is a tenured Professor of Economics at Long Island University in New York. He has written or co-written 10 previous books. Dr. MourdoukoutasA teaching experience includes courses in entrepreneurship, international business strategy, financial markets and institutions, investment theory and business forecasting, comparative economic systems, and related courses on Japan, China, and the economics of Southeast Asia.

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