Business strategy in a semiglobal economy
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organized its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Two Segments of the Semiglobal Economy
The Highly Localized Segment
The Portrait of the Semiglobal Corporation
7 other sections not shown
Other editions - View all
2002 Annual Report acquisitions Agere Systems allowed the company allows companies automobile behavior bonuses cellular phone Cisco Systems company's compete competition competitors consumer coordination core corporate centralization countries create cultural customers decentralization degree of integration divisions E.ON economic integration efficiently and effectively Electronics employees eudaimonia executives expand global industries global unit goals headquarters hierarchical highly globalized highly localized bundles highly localized industries highly localized segment incentives instance international business Internet intranets job rotation labor LG Electronics makers managerial manufacturing market segments million motivation mechanisms multinational unit network units Nokia Nortel Networks operations outsourcing panies percent performance PMC-Sierra price and profit product development product obsolescence regional restricted stock SanDisk semiglobal corporation semiglobal economy semiglobal market share Solectron spin-offs stock options strategic alliances strategies subsidiaries suppliers support office targets telecom tion trade value chain value propositions vision world economy