Business writer's quick reference guide

Front Cover
Wiley, Apr 10, 1986 - Business & Economics - 319 pages
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A comprehensive business writer's style guide that shows professionals how to address any business audience, in any format. Alphabetical organization provides for quick, easy usage. It is packed with rules of English grammar, usage, writing techniques and currently accepted stylistic conventions, all punctuation, spelling, and visual aids. A special Model Documents section provides format models for a variety of commonly used documents, including business letters, memos, and reports. Each topic is cross-referenced for easy access.

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Contents

Abbreviations
3
Acronyms
8
ActivePassive
9
Adjectives
12
Adverbs
14
Agreement
15
Apostrophes
18
AppendicesAttachments
19
Organization
128
Outlines
133
Paragraphs
135
Parallelism
139
Parentheses
140
Periods
141
Photographs
142
Plurals
145

Bibliographic Form
20
Boldface
23
Brackets
24
Capitals
25
Captions
29
Charts
32
Citations
44
Cliches
45
Colons
48
Commas
49
Compound Words
52
Conjunctions
54
Dashes
57
Decimals
58
Editing and Proofreading Symbols
59
Ellipses
61
Emphasis
62
False Subjects
64
Footnotes
65
Fractions
66
Gobbledygook
67
Graphs
69
Headings
74
Hyphens
76
Illustrations
79
Introductions
83
Italics
85
Jargon
86
Key Words
88
Letters
89
Lists
104
Manuscript Form
108
Maps
109
Mathematical Notation
112
Memos
113
Metrics
117
Modifiers
122
Glossary Nouns
124
Numbering Systems
125
Numbers
126
Possessives
146
Prepositions
148
Pronouns
149
Punctuation
154
Question Marks
156
Quotation Marks
157
Quotations
158
Redundant Words
159
References
161
Repetition
164
Reports
165
ScientificTechnical Style
171
Semicolons
174
Sentences
175
Sexist Language
179
Signs and Symbols
181
Slashes
183
Spacing
184
Spelling
186
Strong Verbs
190
Style
191
Summaries
196
Tables
198
Tables of Contents
204
Telex
206
Titles
207
Tone
208
Transitions
211
Underlining
213
Units of Measurement
214
Verbs
215
Visual Aids
218
Word Problems
226
Wordy Phrases
236
Memos
252
Other
271
Reports
294
lndex
309
Copyright

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About the author (1986)

David G. Pugh and Terry R. Bacon (Durango, CO) are coauthors of" Winning Behavior" (0-8144-7163-3) and "The Behavioral Advantage" (0-8144-7225-7), and cofounders of the Lore Institute, a professional development and corporate education company. Bacon is also the author of" Selling to Major Accounts" (0-8144-0462-6).