But Would Saks Fifth Avenue Do It?: A Collection of the Best Columns on "Ideas for Retailers" from Direct Marketing Magazine, 1961-1981
A collection of the best columns on "Ideas for Retailers" from Direct Marketing magazine 1961-1981.
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COLUMN TITLE PAGE
The Psychology Of The First Person Plural
6 other sections not shown
answer asked Atlantic City Author's note basic Ben Feldman birthday catalogue chain children's Christmas clothing co-op column Considine cooperative advertising copy cost coupon department store direct mail piece direct marketing discount store dollars envelope extra Father's Day giant gift give guarantee Hopalong Cassidy idea Jane Trahey Joe Girard John Caples letter Listen look Macy's magazine magic mail order mailer mailing list manufacturer mean merchandise month Murray Raphel Neiman-Marcus newspaper offer once Pantry Pride paper person phrase printed promotion radio receive refund Saks Fifth Avenue salesman selling selling techniques shirts shoes simply small retailer sold someone Spencer Gifts spend Stanley Marcus story successful talk tell tickets tion tomer What's words worry write York