But Would Saks Fifth Avenue Do It?: A Collection of the Best Columns on "Ideas for Retailers" from Direct Marketing Magazine, 1961-1981

Front Cover
Murray Raphel/Advertising, 1981 - Advertising - 128 pages
A collection of the best columns on "Ideas for Retailers" from Direct Marketing magazine 1961-1981.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

COLUMN TITLE PAGE
14
On Preparation
28
The Psychology Of The First Person Plural
42

6 other sections not shown

Common terms and phrases

Bibliographic information