Buying In: The Secret Dialogue Between What We Buy and Who We Are

Front Cover
Random House Publishing Group, Jun 3, 2008 - Business & Economics - 320 pages
162 Reviews
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

LibraryThing Review

User Review  - jasoncomely - LibraryThing

Although "Buying In" is a non-fiction book, the writing is so good I was completely transported into the settings and situations Rob was describing. Buying In is a memorable, fascinating journey in "murketing". Several years after reading the book I still ruminate over it. Read full review

Review: Buying In: The Secret Dialogue Between What We Buy and Who We Are

User Review  - Gav - Goodreads

Not bad. If any book u will get something useful out of it. so definitely go for it. Read full review


Chuck Taylor Wasa Salesman
seven Click
Very Real
The Commercialization ofChitchat
eleven The Brand Underground
part three invisible badges 209
Whats the Matter with WalMart Shoppers?
fourteen 4 Beyond thcThing Itself
acknowledgments 263

Other editions - View all

Common terms and phrases

About the author (2008)

Rob Walker writes the weekly column “Consumed,” a blend of business journalism and cultural anthropology, for The New York Times Magazine. Previously, he created and wrote the popular “Ad Report Card” column for Slate, and he has contributed to a wide range of publications, from Fast Company and Fortune to The New Republic and AdBusters. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.

From the Hardcover edition.

Bibliographic information