Buying In: The Secret Dialogue Between What We Buy and Who We Are

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Random House Publishing Group, Jun 3, 2008 - Business & Economics - 320 pages
161 Reviews
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
 

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Review: Buying In: The Secret Dialogue Between What We Buy and Who We Are

User Review  - Gav - Goodreads

Not bad. If you.read any book u will get something useful out of it. so definitely go for it. Read full review

Review: Buying In: The Secret Dialogue Between What We Buy and Who We Are

User Review  - Goodreads

Not bad. If you.read any book u will get something useful out of it. so definitely go for it. Read full review

Contents

Chuck Taylor Wasa Salesman
79
seven Click
115
Very Real
134
The Commercialization ofChitchat
165
eleven The Brand Underground
189
part three invisible badges 209
215
Whats the Matter with WalMart Shoppers?
230
fourteen 4 Beyond thcThing Itself
249
acknowledgments 263
262
Copyright

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About the author (2008)

Rob Walker writes the weekly column “Consumed,” a blend of business journalism and cultural anthropology, for The New York Times Magazine. Previously, he created and wrote the popular “Ad Report Card” column for Slate, and he has contributed to a wide range of publications, from Fast Company and Fortune to The New Republic and AdBusters. Walker continues to write about the secret dialogue between what we buy and who we are at his own website, Murketing.com. He lives in Savannah, Georgia, with his wife, photographer Ellen Susan.


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