Buying In: The Secret Dialogue Between What We Buy and Who We Are
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
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LibraryThing ReviewUser Review - jasoncomely - LibraryThing
Although "Buying In" is a non-fiction book, the writing is so good I was completely transported into the settings and situations Rob was describing. Buying In is a memorable, fascinating journey in "murketing". Several years after reading the book I still ruminate over it. Read full review
Review: Buying In: The Secret Dialogue Between What We Buy and Who We AreUser Review - Gav - Goodreads
Not bad. If you.read any book u will get something useful out of it. so definitely go for it. Read full review
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