Buzz: How to Create It and Win with It
Ed Koch is the ultimate product of successful buzz. He was a political unknown who rose to the top, becoming not only one of New York's most popular mayors, but an iconic national political figure. NewsMax is planning an extensive campaign in support of the book. They will promote it heavily in their email newsletters which go out to 1 million recipients, and feature it in their monthly print magazine (circ.1 million readers) and in promotions on the NewsMax.com website which has 2.5 million unique visitors per month.; Koch continues to be a major player on the American political scene. His columns appear in The New York Press and NewsMax, and he is a weekly guest on NY1. In 2004, despite being a lifelong Democrat, he was a featured speaker at the Republican National Convention. This work tells readers the savviest ways to: turn mistakes into opportunities; define their image; withstand public scrutiny; work the media; gain an adoring audience; handle both the triumphs and the pitfalls of being in the public eye; and much more.; Publicity efforts will include a national morning radio drive-time campaign, broadcast interviews, NYC publicity and book signings as well as media tie-ins with Koch's speaking engagements.
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Finding Your Niche
The Power of My Pen
CREATING A STIR
Crafting Your Vision
How to Engage the Media
Attracting Loyal Followers
TRUSTING YOUR PLAN
Picking Your Fights Enforcing Your Rights
Turning Mistakes Into Opportunities
How to Withstand Public Scrutiny
Being Open to Change
ABOUT THE AUTHORS
Why Your Gut Rules Every Time
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Abe Beame Adlai Stevenson attacks audience battle believe Bill Bill Clinton Bloomberg Bryan Cave budget Bush campaign candidates career Carmine DeSapio Chapter city's Commentaries commissioner common sense congressman corruption creating buzz David Dinkins decision Democratic DeSapio e-mail Ed Koch election engage the media experience find your niche FreshDirect friends goal Gracie Mansion Greenwich Village happen HEMMER Hillary Clinton honesty important interview intuition involved Israel issues Jewish Jews knew letter Mario Cuomo mayor Michael Bloomberg mistakes never okay Pat Robertson person police political politicians position President public office questions radio Randi Weingarten reelection replied reporters Republican response Saudi someone speaking speech staff statement Staying Organized story street success television tell term as mayor things thought tion told trust vision vote weekly write York City
Page 3 - I know was mugged this week and do you know what he did? He called a press conference and said that mugging would in no way affect his judicial decisions in matters of that kind.