Buzz: How to Create It and Win with It

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AMACOM Div American Mgmt Assn, 2007 - Business & Economics - 164 pages
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Ed Koch is the ultimate product of successful buzz. He was a political unknown who rose to the top, becoming not only one of New York's most popular mayors, but an iconic national political figure. NewsMax is planning an extensive campaign in support of the book. They will promote it heavily in their email newsletters which go out to 1 million recipients, and feature it in their monthly print magazine (circ.1 million readers) and in promotions on the NewsMax.com website which has 2.5 million unique visitors per month.; Koch continues to be a major player on the American political scene. His columns appear in The New York Press and NewsMax, and he is a weekly guest on NY1. In 2004, despite being a lifelong Democrat, he was a featured speaker at the Republican National Convention. This work tells readers the savviest ways to: turn mistakes into opportunities; define their image; withstand public scrutiny; work the media; gain an adoring audience; handle both the triumphs and the pitfalls of being in the public eye; and much more.; Publicity efforts will include a national morning radio drive-time campaign, broadcast interviews, NYC publicity and book signings as well as media tie-ins with Koch's speaking engagements.
 

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Contents

Honesty Comes First
11
Finding Your Niche
23
The Power of My Pen
33
CREATING A STIR
53
Crafting Your Vision
55
How to Engage the Media
71
Attracting Loyal Followers
83
TRUSTING YOUR PLAN
95
Picking Your Fights Enforcing Your Rights
107
Turning Mistakes Into Opportunities
119
RECOGNIZING VICTORY
127
Staying Organized
129
How to Withstand Public Scrutiny
139
Being Open to Change
149
INDEX
157
ABOUT THE AUTHORS
163

Why Your Gut Rules Every Time
97

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Page 3 - I know was mugged this week and do you know what he did? He called a press conference and said that mugging would in no way affect his judicial decisions in matters of that kind.
Page 3 - A judge I helped elect was mugged recently. And do you know what he did? He called a press conference and said, 'This mugging of me will in no way affect my decisions in matters of this kind.

About the author (2007)

Edward Irving Koch (1924-2013) served in the United States House of Representatives from 1969 to 1977 and three terms as mayor of New York City from 1978 to 1989. He was a lawyer, professor, public speaker, newspaper columnist, syndicated movie reviewer, television and radio personality, and author of twelve books.

Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. He is currently a partner in the law firm of Bryan Cave LLP, the host of a Saturday morning radio program on Bloomberg AM 1130, and a columnist for "The New York Press" and" NewsMax," He is also a weekly guest on NY1 television.

Christy Heady (North Palm Beach, FL) is an award-winning journalist and author of several books, including "The Complete Idiot's Guide to Making Money on Wall Street" and "The Complete Idiot's Guide to Managing Your Money,

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